"Not all electronic collars are equal - PetSafeĀ® is a quality product"

Ph: 1800 786 608

About Us

Our History

Innotek Australia was established in 1995 as a distributor of In-Ground Fence systems and other products focused on protecting dogs and improving the relationship between dogs and their owners. Over the years, Innotek became the regional distributor for the PetSafe®, Staywell®, SportDOG™ and Premier® brands of pet products, supplying dog owners throughout Australia and New Zealand. In February 2011, the company was acquired by Radio Systems Corporation of Knoxville, Tn, USA and is now the regional office covering Australia, New Zealand, SE Asia and the Pacific.

Our Future

Our parent company Radio Systems owns many of the most recognisable pet brands in the world. This includes not just PetSafe® but also SportDOG™ Brand (the leader in training equipment for sporting dogs), and other best selling brands like Premier® Pet Products, Drinkwell® Pet Fountains, and Innotek® training products. You'll also find a pet-loving heart at Radio Systems giving back to the community by sponsoring dog parks, rescue missions, adoption facilities, and dozens of other philanthropic ventures.

Our Values

Here at PetSafe® we strive to live up to our values everyday. These values, outlined by CEO Randal Boyd at the company's founding, frame our day-to-day work environment. It's almost impossible to spend a dat at PetSafe® and not witness our values in action

The Will:

Try - Try a lot of stuff and keep what works. Mistakes are recognised as a part of the learning and development process. The only failure is failure to try.

Honesty - Our integrity is more important than short-term profit. We are open and honest with our fellow associates, our customers, our vendors and our stockholders.

Environment - We create an environment of openness, equality and teamwork.

Win-win-win solutions - We believe in finding win-win-win solutions to ever problem or opportunity.

Improvement - Continuing improvement in our company, our products and ourselves is fundamental to our culture.

Listen - We listen to customers, associates and vendors to find ways to improve our products and processes.

Last - We're built to last! Radio Systems will be built, through its culture and its practices, to last for many generations.